Privacy policy

Last updated: 5 November 2026

Who controls your data

Datavex Labs Ltd (company number 17036825), trading as Merylou. Registered office: Unit A3, Castle Road, Sittingbourne, Kent, ME10 3EW, United Kingdom. For privacy requests, email contact@merylou.com.

What we use and why

We use the contact details, order information, delivery address and support correspondence you provide to process orders, deliver goods, handle returns and respond to questions. Contract performance is the main legal basis for order processing. We also comply with legal accounting obligations and use legitimate interests to protect the website and investigate fraud. Marketing emails require the consent or other permission required by applicable law.

Service providers

Whop and its payment partners handle payments. Fulfilment providers and carriers receive the details necessary to deliver your order. Hosting and email providers process website and support data. We do not sell your personal information. Providers may process data outside the UK; applicable transfer safeguards are used where required.

Retention and rights

We keep information only as long as needed for the stated purposes and legal obligations. Necessary accounting records may be kept for six years. You may request access, correction, erasure, restriction, portability or object where applicable. You may withdraw consent without affecting earlier lawful processing. You can complain to the UK Information Commissioner’s Office at ico.org.uk.

Cookies and storage

The site uses session storage to carry your selected pillow offers to checkout. Whop uses storage and security technologies needed to operate payment. Non-essential marketing or analytics technologies must not run without consent where consent is required. You can manage storage in your browser; disabling essential storage may affect checkout.